Published On: Fri, Sep 10th, 2021

Sainsbury’s: Supermarket makes huge change to own-brand staple product


British supermarkets are doing their part to be more sustainable. To help both customers and staff reduce their use of single-use plastic, many retailers are changing their products to make their packaging recyclable or reusable.

Therefore, Sainsbury’s has become the first UK retailer to label its own brand aluminium coffee pods as recyclable.

From November, the label will make it clear to customers the importance of emptying the pod and rinsing it before placing it in the recycling bin.

This is so that the clean aluminium can be sorted and recycled.

The remaining coffee in the pods can be thrown away in compost bins, food waste bins, or even the garden.

According to Royal Horticultural Society (RHS), coffee can be put around plants to help them grow.

Claire Hughes, Director of Product and Innovation at Sainsbury’s, commented on the new move.

She said: “We’re always looking for new ways to help our customers live more sustainably at home, and key to that is making sure any changes are small and easy to implement.

“That’s why we decided to challenge the notion that aluminium coffee pods can’t be recycled and with consumers more concerned about the planet than ever before, it felt like a natural place to look.

“Whilst we might be the first retailer to label our own brand coffee pods as recyclable, it’s important to understand that many aluminium pods are in fact recyclable.

“We hope others follow suit and change their packaging to raise awareness and encourage recycling.”

This is not the first time Sainsbury’s has made a commitment to reduce its use of single-use plastic.

Earlier this year, the supermarket launched its first plant-based own-brand tea bags, making them fully recyclable.

It also introduced in-store recycling points in 520 of its branches.

Sainsbury’s has said it hopes to reduce plastic packaging across branded and own brand products by 50 percent by 2025.



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